Project
Gastona - preserves the environment
Client
Gastona
Year
2023
Description
Advertising campaign proposal for 'gastona' (a brand specialized in bamboo toilet paper production).
The campaign's mission, premised the brand's values, is to raise awareness about environmental preservation.
The friendly and provocative communication is in line with Gastona's tone. The panda (created from the composition of trees), a symbol of WWF, is the key element that draws the reader's attention.
I also created a humorous video on the topic of pollution generated for toilet paper production.
The goal is to highlight the minimal environmental impact when using bamboo.
