Project
Gestaltlab - branding
Client
Gestaltlab
Year
2024
Description
Branding project commissioned by Gestaltlab, a multidisciplinary rehabilitation center. The goal was to create a logo accompanied by a coordinated image in line with the center's values and innovative approach.
Gestaltlab offers a wide range of services: Physiotherapy, Postural Rehabilitation, Psychophysical Therapy, Advanced Manual Techniques and Functional Training. I have curated and harmonized these declinations, ensuring a consistent graphic identity that represents the focus on the patient's overall well-being.
The process to communicate both professionalism and a humane and welcoming approach started from Gestaltlab's basic vision: a place where the person is at the center of the recovery journey, with a balance between technology and humanity.