Branding project commissioned by Lorenzo Giacani, a multidisciplinary physiotherapist. The goal was to create a logo accompanied by a coordinated image in line with the Lorenzo's values and innovative approach.

Lorenzo Giacani has a degree in sports medicine and offers a wide range of services: Physiotherapy, Postural Rehabilitation, Advanced Manual Techniques and Functional Training. I have curated and harmonized these declinations, ensuring a consistent graphic identity that represents the focus on the patient's overall well-being.

The process to communicate both professionalism and a humane and welcoming approach started from Lorenzo's basic vision: the person's well-being is at the center of the recovery journey that has movement at its core.