This project (thesis) was a digital rebranding proposal for the Confindustria radio, Radio24.

My proposal is divided into two parts: the rebranding of the radio, which will serve as the visual foundation, and the prototyping of a Radio24 desktop app.

(currently, there is no desktop version of Radio24)

The market research I conducted highlighted an exponential increase in the need for immediate and flexible access to sources of information, leading to the decision to propose a product and identity in line with the times.

This digital rebranding represents a forward-thinking proposal aimed at ensuring an optimal listening experience, accompanied by a decisively clear design identity.